Top 3 Facts About Bachelor of Business (Marketing) at Swinburne University Malaysia

  • An ideal platform which focus on consumers behaviour, the innovation, design, planning and branding of organisation's products as well as a combination of marketing communication and market research.
  • Studies in this discipline will prepare students with required skills and knowledge necessary for a career in various marketing areas such as strategic marketing management, promotion and advertising and marketing exploration.
  • Swinburne University’s marketing major begins developing students understanding towards marketing by introducing the fundamental elements of the discipline as well as enhancing knowledge of marketing mix, from products and services to the business side of things through series of testing from the planning stage to the implementation of ideas.

3 Reasons to Study Bachelor of Business (Marketing) at Swinburne University Malaysia

  • Student-centered Learning: Students will learn integrated marketing tools and communications through case studies provided by experienced lecturers and together with a group of talented individuals, students will be taught on how to formulate and execute a detailed and professional marketing plan within a simulated learning environment.
  • Industry Exposure: Swinburne University’s Work Integrated Learning program give students a platform to work with professional practitioners and gain experience in chosen careers as well as getting strong insights into the modern-day work-force performances and opportunities.
  • Flexible Outcomes: Upon course completion, graduates may find a broad range of in-demand marketing careers and high-level positions such as a marketing consultant, marketing analyst, brand and product manger and many other available locally and internationally.

Learning Outcomes

  • Demonstrate solid knowledge in every aspects of business marketing and able to attend to international consumer needs.
  • Able to appraise marketing options and to effectively and efficiently propose sustainable business marketing solutions.
  • Exhibit business thoroughness which results in customer value that satisfy organisations' longstanding goals.
  • Effectively communicate business proposals, ideas and marketing analysis to various stakeholders using integrated digital tools and instruments.
  • Display an awareness for the social and legal marketing complexities as well as behaving in a responsible manner when resolving marketing-related problems.

Intake and Duration

  • Jan 3yr
  • Mar 3yr
  • Sep 3yr
  • Oct 3yr

Entry Requirements

  • 5 B's UEC
  • CDD A Level

Course Structure

Core Units

  • Financial Information for Decision Making
  • Professional Communication Practice
  • Microeconomics
  • Introduction to Business Law
  • Fundamentals of Marketing
  • Contemporary Issues in Entrepreneurship and Innovation

Mandatory Final Year Capstone Units

  • Integrative Business Practice
  • Industry Consulting Project

Discipline Major

  • Marketing Research
  • Integrated Marketing Communication
  • Marketing Channel Design and Integration
  • Product and Service Innovation Management
  • Consumer Behaviour
  • Marketing and Communication Information and Decision Making
  • Marketing Strategy and Planning
  • Branding, Innovation and Design
  • Careers in the Curriculum.

Fee Structure

Sarawak Campus

Malaysian: 3+0

Intake & Duration

  • Jan 3yr
  • Mar 3yr
  • Sep 3yr
  • Oct 3yr
MYR 72,696.00 Swinburne Tuition Fee 2019 (MYR 24,232 / year)
MYR 72,696.00 Total

* All fees are subject to change.

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Want to study Bachelor of Business (Marketing) in Swinburne University Sarawak (Malaysia)?